A Peek Inside Her Agenda: Susan McPherson
As the calls for justice and social change continue to make headlines, much of society has become acutely aware of the role that we all play in creating a socially responsible world. With that in mind, it’s becoming more important and necessary for companies and brands to alter their business strategy to reflect these values.
For this reason companies like Tiffany & Co. Foundation, JCPenney, The Brooklyn Charter Lab School and Intel turn to McPherson Strategies led by serial connector, cause marketer, angel investor, and corporate responsibility expert Susan McPherson. Susan built her life and career around the belief that business can be a force for good and built her consultancy around helping brands to amplify their social impact.
A true social media maven, Susan utilizes Twitter to highlight and connect changemakers around relevant topics in CR (Corporate Responsibility) through her bi-monthly #CSRchat, garnering anywhere from two to five million impressions per chat.
Her Agenda caught up with Susan to discuss her insight, community engagement online, what brands must do to be successful in business moving forward, and some advice on how women can re-imagine the notion of ‘having it all.’